Saturday, November 8, 2008

I might be doing the right thing...

Couple this with the recent announcement that bloggers are now MSM, and I should be thrillled and delighted....

clipped from

Study: Blogs Influence Purchases More Than Social Sites

Blogs can have more impact on purchase decisions than social networks, a new study finds. Blogs create a conversation and trusted resource that influences purchase decision.

The study, "Harnessing the Power of Blogs," sponsored research by BuzzLogic and conducted by JupiterResearch, a Forrester Research company, looks at the evolving influence from the reader's perspective. "What we wanted to do was look at the reader's side of the coin, look at reader patterns and how people are reading blogs...and drill down into the content impacting other media platforms," said Valerie Combs, VP of corporate communications at BuzzLogic.

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